HAUTE COUTURE HAUTE COUTURE Spring/Summer 2024

The Artisanal Spring/Summer 2024 Haute Couture Show at Maison Margiela: John Galliano’s Cinematic Brilliance

John Galliano’s Maison Margiela Artisanal show on January 25th, 2024, was nothing
short of stunning, making an indelible effect on the audience and the fashion world. The event,
held under Paris’ renowned Alexandre III Bridge, was a fitting climax to Spring/Summer 2024
Haute Couture Week.
The event itself was a visual feast, with a cinematic backdrop reminiscent of the late nineteenth
century, transporting visitors to a time of luxury and sophistication. Celebrities such as Kim
Kardashian, Kylie Jenner, and Yves Tumor contributed to the star-studded environment,
emphasizing the show’s importance in the fashion industry.
Lucky Love’s performance of his latest song, « Now, I don’t need your love, » accompanied by a
gospel choir, was one of the evening’s highlights. This compelling start established the tone for
the entire event, infusing it with energy and emotion.
Galliano’s creative approach to fashion shows was exemplified by his seamless integration of
theatrical, physical, and digital aspects. The use of video as a cinematic prelude evoked Paris
through the vision of photographer Brassaï, adding depth and texture to the presentation.
The collection itself was a tribute to Galliano’s creative genius, with avant-garde creations that
challenged traditional couture. From crystal-embellished raincoats to glass shard ensembles
inspired by « The Matrix, » Galliano’s skill of craftsmanship and storytelling was evident in every
piece.
Collaborations with renowned artisans such as Stephen Jones and Christian Louboutin boosted
the collection by incorporating delicate details and fine craftsmanship into the outfits. The
legendary Tabi shoes, complete with platforms and heels, lent a touch of baroque flair to the
overall look.
Overall, Maison Margiela’s artistic exhibition by John Galliano was acclaimed as one of the best
of the decade, with accolades from both reviewers and audiences. With its dazzling sights,
inventive approach, and flawless craftsmanship, the show made an indelible impression on the
fashion industry, setting a high standard for future couture presentations.

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