At Paris Couture Week, Stéphane Rolland debuted a stunning Spring/Summer 2024 Haute
Couture collection that defied convention. Rolland and his business partner Pierre Martinez
collaborated with 20 students from major fashion schools to present not only exceptional designs
but also the creative prowess of tomorrow’s fashion potential.
The creative method broadened the scope of couture by highlighting the values of savoir-faire,
legacy, and transmission. Rolland and Martinez’s idea went beyond the runway, establishing a
collaborative and instructional environment. The students who helped create the collection took a
bow alongside Rolland, emphasizing the value of knowledge sharing in the design business.
Rolland’s Spring 2024 couture collection was inspired by a desire to create a serene ambiance by
blending the Orient and the West. He transported the audience to the desert with evocative
visuals of daybreak and sand displayed on a large screen, laying the groundwork for his
investigation of new volumes and silhouettes in haute couture.
The collection was distinguished by extravagant designs, including curving forms suggestive of
desert dunes. Rolland experimented with sensuality and ease, infusing his designs with a sense of
lightness. Highlights included a long, hooded tunic in rosewood silk gazar, a Tuareg blue
organza thobe embroidered with gold, and a stunning long white wool gazar dress embellished
with silver mosaics.
Rolland carefully selected a color palette that reflects the change from sunrise to dark in the
desert. The series began with delicate pinks reminiscent of sunrise hues and moved to deeper
tones such as practically black, navy blue, and gray. This smart color choice not only captured
the essence of the desert region but also highlighted Rolland’s ability to create a cohesive visual
narrative.
Overall, Stéphane Rolland’s Spring/Summer 2024 Haute Couture collection was a voyage
through the desert, honoring the intersection of history and innovation while displaying the skills
of both established designers and rising fashion stars.
